All the ladies that are single 61% of females in britain are happy to be single, in comparison to 49% of males

This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.

Mintel’s Single Lifestyles UK 2017 Report reveals that 61% of single women say they have been pleased with their relationship status, when compared with 49% of single men. Overall, it would appear that unattached Brits are in no rush to discover a partner. As many as 70% of singles in britain state they’ve maybe not earnestly tried to look for a partner in the last 12 months*, rising to 75% of females.

Today, 42% of Brits describe their relationship status as single**, while 58% state they are in a relationship***. Of singles that have tried to locate a partner in the final year*, 68% used digital practices, such as a dating internet site or software, while 40% have actually appeared to satisfy someone through friends and 19% have actually attended occasions. Meanwhile, just 6% have speed-dated.

Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, said:

“It is easy to assume that most singletons are actively buying a partner; but, our data suggests that this really is far from always being the actual situation. Much of this reluctance to look for somebody may be attributed to the young increasingly prioritising their education, jobs and monetary stability over being in relationships.”

Even though many aren’t actively searching for love, it seems that the life that is single have its downsides, particularly when it comes to finances. Just 36% of singles in the united kingdom say they feel economically protected, compared to 52per cent of the who’re in a relationship. Furthermore, 29% of singletons include spending utility bills amongst their top three lifestyle challenges, while 25% worry about paying the rent/mortgage.

Societal pressures additionally prove challenging for many singletons. Over one in three (38%) singles worry about being alone, using this sentiment rising among young singletons; 54% of single worry that is 18-24s being alone. Plus in the age of social networking, Mintel research discovers that 33% of singles say which they feel under some pressure to create their life appear more fulfilled than it’s.

Mintel research also highlights that for many people being in a relationship stays a symbol of readiness. Certainly, 54% of singles say they’re not where they’re expected to maintain life at what their age is, and 25% think their peers tend to be more grown up than they are.

“While attitudes towards wedding and relationships might have be liberal, there remains a societal focus on being partnered up and a sense of responsibility to stay a relationship. For marketers, this paves the way in which for campaigns that counter this idea, and alternatively focus on the strengths to be solitary. From a perspective that is commercial there is also scope for stores in britain to consider capitalising on the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.

Finally, it appears that those in relationships or who’re hitched are more confident solo that is doing than singletons. While 73% of these in relationships state they feel notably or extremely confident going to the theatre or cinema on their own, this falls to simply 68% of singles. Also, 61% of attached Brits say they are confident eating out in a restaurant alone, compared to 56% of singles.

“Singles’ paid off confidence in solo tasks could mirror the perception that these kinds of tasks are only appropriate doing either being a few or as an element of a group. For leisure brands in particular, this underlines the chance to create campaigns that can help to lessen the stigma surrounding doing tasks such as venturing out for dinner, or going to the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.

*12 months to 2017 july

**Single, separated, divorced or not cohabiting

***Married, in a partnership that is civil living as married

Press review copies of Mintel’s solitary Lifestyles UK 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on demand from the press office.

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